VRIO FRAMEWORK
MANUFACTURING
V
VALUE
Cost-efficient production process
R
I
RARITY
IMITABILITY
Only manufacturer with a factory that focuses solely on producing EVs
Factory can be duplicated, however it would be costly and take time to build
O
ORGANIZATION
Current integrated production process is in place to exploit this resource
Fremont Factory
VERTICAL DISTRIBUTION CHANNEL
V
VALUE
Control customer experience, encourage learning about the Tesla brand
R
I
RARITY
IMITABILITY
Only company that does
not utilize outside
dealerships
This element can be imitated but would take a large amount of time and money
O
ORGANIZATION
Currently used to educate consumers and provide an opportunity for the public to learn more about Tesla
in a low pressure
environment
Tesla Stores
SUMMARY
COMPETENCY
Manufacturing
Tesla Stores
Charging Network
Self-learning cars
RARITY
Yes
Yes
Yes
Yes
VALUE
Yes
Yes
Yes
Yes
ORGANIZATION
Yes
Yes
Yes
Yes
IMITABILITY
Difficult
Difficult
Difficult
Difficult
COMPETITIVE
IMPLICATIONS
Temporary competitive advantage
Temporary competitive advantage
Temporary competitive advantage
Temporary competitive advantage